History #
Era 2 : Development Era (1993 - 1997) #
This era involved the modern technology and machinery into the business to increase the product efficiency. The steamed buns that were once made by hand were changed to be produced by machine where the products were formed and released onto the paper ready for steaming right away.
It would not be an overstatement to say that C.P. Retailing and Marketing started from zero since at that time there was no factory that produced ready to eat food like this before. In the beginning, Charoen Pokphand Group would produce only mass processed foods such as fried chicken or sausages only. When the business model had changed, the company had to learn and started from scratch. Before 1992, all steamed bun were all handmade, staffs were standing in line in a small production room. Even though the machinery was quite modern but it could also be called basic standard kitchen equipment.
Era 3 : Globalization Era (1998 - 2002) #
C.P. Retailer and Marketing never stopped to work on product research and development and always focused in performing according to international standard system
After the development era , C.P. Retailing and Marketing had developed and strengthened accordingly by continue the product research and development as well as placing emphasis on performance according to international standard system whether Quality Standard Management ISO 9001:2000, Hazard Analysis Critical Control Points (HACCP), Environmental Standard Management ISO 14001, Health and Safety Management system TIS 18001 and Total Quality Management (TQM).
Era 4 : Aiming towards Excellence Era (2003 - 2007) #
This era for C.P. Retailing and Marketing was considered to be the revolution period for IT system and implemented TQA framework to lead the organization towards excellence.
C.P. Retailing and Marketing had emphasized the overall development not only in production technology, research and development and factory management but including communication and quality operation management. This era for C.P. Retailing and Marketing was considered to be the revolution period for IT system within the organization to achieve the target of aiming toward excellence.
Era 5 : Sustainable Growth Era (2008 - 2012) #
In order to build a strong foundation for sustainable growth, C.P. Retailing and Marketing had invested in establishment of branch factories and human resource development
In the following period, C.P. Retailing and Marketing still continued to grow and in order to build a strong foundation for further growth, the company had planned an investment to expand production bases for 2 main purposes which were to invest and build 8 new factories according to target in order to reach more consumers as well as deliver food to 7-Eleven within 4 hours which would help the consumers to receive the fresh products, reducing global warming and created self-reliance economy within the local community.
Era 6 : Innovation Convergence Era (2013 - 2017) #
Innovation played a significant role by building a strong and sustainable organization. Not only innovation could elevate the competitiveness within the market, it could also respond to present day consumers’ need that required more than just delicious food products.
In 2013, C.P. Retailing and Marketing Co., Ltd had changed the organization name to CPRAM Co., Ltd. Under innovative culture that had molded the organization for over 10 years, CPRAM became more prepared in fully creating innovation in many aspects. Innovation played a significant role by building a strong and sustainable organization. Not only innovation could elevate the competitiveness within the market, it could also respond to present day consumers’ need that requires more than just delicious food products.
Elevated into Nice & Smart Era (2018-2022) #
The concept of “Nice & Smart” is to elevate the goodness together with smartness.
From the aspiration to provide the quality foods that are not only delicious but also deliver with safety and nutritional benefits. CPRAM is dedicated to create products and services according to the standard by creating the highest value to consumers. The company continues to select quality ingredients in combination with modern technology and machinery, never stops the research and development and gives emphasis to the operation according to international standard driven with innovation. CPRAM further creates value to business alliance by developing the supply chain management starting from the purchasing process into production process until the products are delivered to customer with consistency and with the highest efficiency.